The Alliance
Journey is a loyalty platform that gives independent hotels and brands the same benefits that big chains rely on.
Member Benefits
Discover a loyalty program designed for you. Earn rewards from the places you love and unlock personalized experiences.
Your Experience
Discover Journey
Explore all of our exclusive properties and partners, as well as uncover what makes Journey so amazing.
Embrace
Where every stay rewards you.
Discover a loyalty program designed for you. Earn rewards from the places you love and unlock personalized experiences never before available.
Apply for Access
the Journey.
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the True Meaning of Loyalty
Rewarding
every moment
Earn for more than spending, earn status and perks for engaging, contributing, and sharing. Redeem points for perks like craft cocktails, exclusive dinners, or serene spa days PLUS of course redeem for free stays at some of the World best properties.
the True Meaning of Loyalty
Curated stays you’ll love
Explore handpicked boutique properties offering unmatched charm and comfort, see in-depth videos about the properties, room tours, and more. The first platform to bring you beautiful boutique hotels, stylish lifestyle resorts, and unique private rental homes all in one place. Curated by our community.
the True Meaning of Loyalty
Share the journey
Pool points with family or friends to unlock rewards faster. Transfer points to whomever you want whenever you want.
the True Meaning of Loyalty
Flexible
rewards
Use your points your way—redeem on your existing stay or save for your next adventure. Journey is designed to inspire you to travel more, not hope your points expire.
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500 points
Concrete Jungle
Park City, UT
Beachfront house
500 points
Pink Desert Oasis
Sait George, UT
240 mi away
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500 points
Hidde Getaway
Park City, UT
Beachfront house
500 points
Mountain sunrise Getaway
Park City, UT
Beachfront house
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Location
Concrete Jungle
Points
1,500
Old Fashioned on us
Get an Old Fashioned on us at Fives Bar.
500 points
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Dining experience
Enjoy a gourmet dining experience with exclusive chef specials.
10,000 points
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Pool & spa experience
Book a room at participating locations to gain access this this perk at a reduced cost.
500 points
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Airline reward
Fly with Delta’s First Class program and get 10x points on your next stay!
10x points
96,000 total points
Exclusive status benefits that matter
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Carefully crafted loyalty tiers and perks
TRAVELER
NOMAD
GLOBALIST
AMBASSADOR
LEGEND
ICON
the
Traveler
Your Journey begins here.
Every great adventure starts with a single step. By signing up for Journey, you’ve unlocked Traveler status—the first tier in a world of rewards. No hoops to jump through, no fine print—just the promise of unforgettable stays, exclusive perks, and a travel experience designed around you.
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the
Nomad
Wander often, earn more.
You’ve traded the ordinary for the open road, and in crossing the 18,000-point mark, you’ve stepped into Nomad territory—where each journey holds the promise of the unexpected. Your thirst for discovery now unlocks enhanced perks, curated experiences, and a new world of connections.
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the
Globalist
The world is your playground.
When your passport becomes a tapestry of stamps, you earn the right to be called a Globalist. At 50,000 points, you’ve embraced the thrill of far-flung destinations and richer cultural encounters. In return, we welcome you to elevated perks, VIP touches, and a hospitality network that spans continents. The entire globe now greets you with open arms.
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the
Ambassador
Travel like the royalty you are.
The Ambassador level is your passport to a world of privileges that transcend borders. With 125,000 points, you stand at the crossroads of luxury and adventure—an envoy of travel sophistication. From tailored itineraries to personal touches at every stop, you’ll enjoy hospitality that not only opens doors but leaves a lasting impression wherever you roam.
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the
Legend
Your story will become lore.
Legends aren’t merely travelers; they’re the storytellers whose journeys spark inspiration. By reaching 250,000 points, you join an elite circle whose wanderlust shapes the world. Expect exclusive sanctuaries, bespoke experiences, and the highest level of recognition as you continue writing an epic travel story.
the
Icon
Stand among the greats.
Icon status stands at the summit of exploration—a tribute to your unrivaled pursuit of the extraordinary. An invite-only tier, you’re more than a traveler; you’re the architect of unforgettable journeys. From private enclaves and white-glove service to the rarest of travel moments, your experiences now transcend new luxury.
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Suite elevation rewards
Use for guaranteed upgrades to a suite at eligible hotels and properties. Use for guaranteed upgrades to a suite at eligible hotels and properties.
You’ve just be upgraded to a suite. We look forward to seeing you!
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Arrive early.
Stay late.
Experience true travel freedom – arrive early,
depart late, and make every moment yours with flexible check-in and check-out times that
adapt to your schedule.
depart late, and make every moment yours with flexible check-in and check-out times that
adapt to your schedule.
Every guest matters...
even your pet.
We love our pets and trust that our top members pets are better guests than the average human. Receive upgraded pet treatment, waived pet fees, Rover dog walking credits and more.
Dog walk credits
Waived pet fees
Pet perks
Point Value Floor Guarantee
Journey isn’t purely about points, but points are the currency by which we reward our top members. We have heard the frustrations of point devaluing over the years, so we built our point value guarantee. Journey points will be some of the most rewarding in the industry when we go-live, but we guarantee the value of points at redemption will never be below $0.01 USD.
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HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
1
Receive an invite
Open to all travelers in time…book a stay at an alliance property to jump the line.
2
Confirm eligibility
Reserved for past/current guests of Alliance properties and their invited members
3
Unlock Exclusive
Rewards
Earn status through points, redeem for rewards, and elevate your travel experiences seamlessly. Early access members.
Journey is
the future of loyalty
It’s Time You Were
Rewarded on your Journey
Request an invite today and experience travel rewards like never before, designed for the new luxury traveler. Make it worth every trip.
Request an Invite