Journey is a loyalty platform for independent hotels and private rental homes, offering the rewards power and guest insights of big chains — without sacrificing the individuality that makes them special.
79%
of luxury travelers
Want more out of their loyalty programs. They value personalized experiences over material goods, they are looking for more than just points and discounts; they want unique and memorable experiences.
from the people behind
Journey redefines what loyalty means for the New Luxury traveler — a traveler who values individuality, authentic connections, and unique stories over cookie-cutter perks. Unlike traditional luxury programs that prioritize predictability and standardization, Journey rewards exploration, personalization, and experiences that inspire and connect.
Journey breaks the mold by creating a shared ecosystem of distinctive properties, offering the freedom to explore unique places without sacrificing the loyalty status, perks, and benefits travelers love.
Journey connects travelers to extraordinary independent stays that offer more than just a place to rest — they’re destinations in themselves.
Adventuring to Indonesia? There’s no better place to stay than with our partner, Nihi Hotels, where untamed luxury meets wild beauty. Searching for an Instagram-worthy escape near Austin, Texas? Onera Wimberley’s dreamy treetop villas are calling. Craving a reflective retreat in Joshua Tree? Folly Mojave offers a desert escape as iconic as the landscape itself.
Journey unlocks the power of connection. Go beyond names and dates and source of booking — know what your guests love, what they long for, why they travel, and how to make every moment feel like it was meant for them.
Launch campaigns that turn empty rooms into sought-after escapes. Fill shoulder seasons, elevate your rates, and keep guests coming back — not just to you, but to a collection of stays that share your soulful ethos.
Journey AI analyzes booking patterns, stay preferences, and spend behavior to predict what a guest needs before they ask.
Beyond data points, Journey uncovers emotional drivers—whether guests seek adventure, relaxation, celebration, or connection
Every interaction refines the guest’s profile, ensuring properties anticipate future needs and surprises become second nature.
Journey helps properties reclaim control of guest relationships and boost direct bookings by offering 5x point multipliers for direct reservations. Guests are rewarded, properties reduce OTA fees, and the relationship remains personal and profitable. Journey redefines loyalty as a tool to grow direct, long-term relationships, not just fill rooms.
Journey Alliance
A Loyalty Ecosystem
Journey points are more than currency — they’re tools for properties to drive desired behaviors: (longer stays, off-season bookings, food and beverage), all while ensuring guests get real, meaningful value. Guests can redeem points for curated, on-property experiences — private dinners, local adventures, return trips or indulgent spa days, and more that deepen connections to the destination and our partners.
Our AI will recommend campaigns for you based on your data.
Our AI will recommend campaigns for you based on your data.
Build a campaign from scratch
Our AI will recommend campaigns for you based on your data.
Our AI will recommend campaigns for you based on your data.
Build a campaign from scratch
authenticity over opulence
flexibility and individuality
Our pricing model is designed to align with the value we create together, ensuring that costs are tied directly to traveler engagement and program participation. Unlike traditional membership fees, our usage-based approach reinvests the majority of fees back into driving redemptions and powering the ecosystem. This commitment reflects our role as a true partner, dedicated to fostering the growth and success of the entire network.